About

A tool that helps sales and growth teams build Total Addressable Markets by translating an Ideal Customer Profile (ICP) into structured filters, industry, region, company size, tech stack, and titles, to estimate market size and generate target lists.

Problem

The core login → filter flow worked, but iterating across multiple ICP scenarios was painful. Testing different configurations cluttered history, making it hard to track what changed or why results shifted, slowing down decisions and reducing confidence in the output.

The core design challenge: Preserve the speed and control of the existing filter flow while making exploration faster, cleaner, and less destructive.

Solution

Redesigned the TAM workflow by layering Chat and Temporary Chat as optional exploration modes on top of the existing filter-first path.

Outcomes:

• → Core login → filter flow preserved for power-user speed and control

• ↑ Iteration confidence via Chat converting plain-language intent into filter criteria

• ↑ Exploration flexibility through Temporary Chat — "what-if" testing without saving noise

• ↑ Decision confidence — users validate and compare criteria before committing to export