About

An end-to-end brand and digital design initiative for Nexsales, a B2B platform serving sales and marketing teams across lead generation, account-based marketing, and sales intelligence.

I owned the full design scope, website, landing pages, microsites, campaign ads, and brand guidelines, translating a fragmented visual identity into a cohesive, conversion-focused digital presence.

Problem

Nexsales had a strong product but a design language that undermined it. The existing website and campaign assets felt dated, lacked visual hierarchy, and failed to communicate credibility to a B2B audience evaluating enterprise tools.

The core design challenge: Establish a brand foundation strong enough to scale across web, campaigns, and events, while directly supporting pipeline growth through better first impressions and clearer messaging.

Solution

Redesigned Nexsales' digital presence from the ground up, building a system that connected brand identity to commercial outcomes.

Outcomes:

• ↑ Web traffic and lead gen metrics post-redesign

• → Unified visual language across website, landing pages, microsites, and ads

• ↑ Brand credibility with enterprise B2B audiences through consistent, modern design

• → Brand guidelines adopted as the design standard across teams, reducing inconsistency at scale