About

A research-led initiative to design industry-specific digital experiences for CXO and CMO audiences across infrastructure, energy, manufacturing, and aviation.

I built a cohesive system spanning landing pages, lead capture flows, campaign ads, insight reports, and event journeys — all designed to position Schneider Electric as a thought leader, not just a vendor.

Problem

Senior decision-makers have zero tolerance for generic, sales-heavy pages. The existing campaign assets lacked industry relevance, narrative continuity, and trust-building — leading to low engagement and weak lead quality.

The core design challenge: Create digital journeys that deliver value before asking for action, scale across industries without losing specificity, and drive measurable outcomes.

Solution

The Digital Experience Program helped Schneider Electric transition from isolated campaign assets to a scalable, experience-driven digital system.

Key outcomes included:

• Increased engagement time from CXO and CMO audiences

• Higher signup and lead conversion rates due to intent-led journeys

• Improved lead quality, with clearer alignment between content and audience needs

• Stronger event traction for initiatives like the Innovation Summit

• More consistent brand perception as a trusted, insight-led industry leader

Beyond metrics, the program established a reusable UX framework that allowed new industry pages, campaigns, and reports to be launched faster while maintaining a consistent, high-quality experience.